Jingpeng Hong

Welcome! I am a research/data scientist in marketing science at TikTok (NYC). Before that, I mastered out of the PhD program in quant marketing at Harvard in July, 2025.

My research combines machine learning, deep learning, and statistical econometric methods to help firms optimize and automate their business decisions, with the focus on digital marketing, advertising, recommender systems and online experimentation. I am proficient in Python (PyTorch, TensorFlow, CausalML, scikit-learn), R, SQL, MATLAB, and Stata.

I was born and raised in Dalian, China. I received a BA in Economics from Peking University, an MA in Economics from the University of Chicago, and an MA in Business Economics from Harvard.